Kendrick Lamar didn’t just take the world’s biggest stage — he took over. He turned his SuperBowl halftime show into a battle cry against the political and social injustices that continue to plague this country. This was not just a performance; it was a statement, a challenge, a revolution unfolding in real time.
From the very first aerial shot of the stage, Lamar set the tone. The stage was shaped like the four PlayStation controller symbols: X, O, triangle and square. A game. The “American Game.” This wasn’t just about entertainment; it was about the deeply embedded racial structures that have dictated who gets to play and who gets played. Then enters Uncle Sam, played, intentionally, by Samuel L. Jackson. Traditionally a white symbol of American authority, now reimagined as a Black man, making an unmistakable statement about race, power and who truly runs the show.
This “American Game” is beyond music, it’s about Black artists fighting to claim their space in an industry that historically profits off their culture while denying them control. Traditionally Black music such as rap, R&B and hip-hop has been exploited, appropriated and reshaped to fit white expectations. And Lamar isn’t having it. Uncle Sam sneers, criticizing Lamar for “playing the game wrong.” Translation: stick to what mainstream white America wants. Lamar resists. This is a call to action, a demand to dismantle the racial barriers that have defined the entertainment industry for decades.
Then the music begins. Lamar steps onto a GNX, his newest album’s namesake, delivering politically charged lyrics with historical passion. And he does it directly in front of President Donald Trump, who is sitting in the audience. When Lamar raps, “The revolution ‘bout to be televised. You picked the right time, but the wrong guy,” it’s not just a lyric, it’s a challenge. It’s Lamar staring down power and daring it to fight back.
Then comes “Squabble Up,” a crowd-pleaser, until Uncle Sam shuts it down: “No, no, no. Too loud. Too reckless. Too… ghetto. Mr. Lamar, do you really know how to play the game? Then tighten up.” Translation: Stop being unapologetically Black. Stop making America uncomfortable. Play along, or don’t play at all.
And Lamar tightens up, but not the way they expect. His dancers, clad in red, white and blue, begin marching in an authoritarian formation, with high knees and rigid movements, creating the American flag with their bodies. But there’s a fracture in the formation. A clear, deliberate divide, mirroring the division in American society. Lamar stands at the center of it all, a living embodiment of the racial and political tensions splitting this country apart.
Every movement in this performance screams rebellion. The dancers do more than move, they march like soldiers, fists raised, eyes unflinching. It feels like a mockery of the very government that so many fear is teetering toward authoritarianism. This isn’t just choreography, it’s protest.
Suddenly, a change in pace. Lamar teases the audience with the moment everyone was waiting for: the Grammy-winning record “Not Like Us.” The track that obliterated Drake, yes, but at this moment, it’s bigger than rap beef. Lamar holds back from playing it this time, warning, “You know they love to sue.” But then he brings out SZA, Drake’s ex-girlfriend and his collaborator. Together, they deliver a show-stopping performance that momentarily gives the crowd what they want: smooth, radio-friendly, palatable music. Uncle Sam smiles, satisfied. This, after all, is the music “America wants.”
But Lamar isn’t done. The moment he drops “Not Like Us,” the entire stadium erupts. For the first time in this performance, there’s unity. Ironically, in a show built to highlight division, this diss track is what brings everyone together. For a moment, America is on the same page, screaming in unison. Even through the screen, you could hear the entire stadium chant, “a minor.” It was electric. It was raw. It was history being made.
And then, arguably the most crucial part of the performance: “tv off.” The last song. The final message. The call to action.
Lamar is putting America’s injustices on display and now he wants us to do something about them. The revolution he’s talking about? It’s not just his. It’s ours. The message is clear: The time for passivity is over. The time for change is now.
This wasn’t a halftime show. This was an uprising, broadcasted live, with Lamar leading the charge. America had no choice but to listen.