The Trinity community participated in Â its first 24 Hour Giving Challenge, a fundraising campaign lasting 24 hours, on Oct. 28. The goal for the 24 Hour Challenge was to receive 480 donors in a day, and the University would donate $24000 towards scholarships and financial aid. Â The Challenge was sponsored by the Office of Annual Giving.
A total of 867 gifts were donated, and Annual Giving raised $156,323.76.
The number of donations was record-setting for Trinity, according to Callum Stewart, associate director of personal giving.
â€œWe had 867 gifts in a 24 hour period. Thatâ€™s a record number of gifts in a 146 year history at Trinity University,â€ Stewart said.
Annual Giving donated $24000 of the total received to financial aid.
Stewart explained the idea behind the day-long campaign.
â€œItâ€™s a new initiative across the US in higher education: 24 hour giving challenges. We thought weâ€™d do something that challenged the community at large. So we challenged faculty, staff, alumni, parents, students,â€ Stewart said.
The Challenge received three anonymous donations of $24000 from two parents and one alumni. The largest donation received was $30,000.
The campaign relied heavily on social media to reach its audience and attract donors.
â€œBefore the day we had volunteers pushing out on their emails, posting on their own social media accountsâ€”Facebook, Twitter, Instagramâ€”whatever they felt most comfortable with. Trinity is a traditional university, this is the first time we utilized online social media content in this capacity.â€
Danny Anderson, university president, posted several tweets on Twitter encouraging donors. After the Challenge he tweeted, â€œCongratulations and thank you! You reached the stretch goal before finish time.â€
Brenna Hill, junior political science and urban studies major and student ambassador, explained the role of the students.
â€œWe had over 100 students make a gift during the challenge, so students definitely played a big part in helping Trinity reach our goal.â€
Students who donated could give at any level, and their involvement was vital, according to Stewart.
â€œIt didnâ€™t matter if you donated a dollar or $100. Those 112 students played a 25 percent role in triggering our $24000,â€ said Stewart.
Volunteers nationally helped in the planning and implementation of the Challenge.
â€œItâ€™s been in the planning stage for about three months now. It utilized 50-75 volunteers across the nation including 8 national alumni board members, 9 chapter presidents, various parents, faculty and more,â€ said Stewart. Â
Student Ambassadors worked to secure funding during the campaign and made thank you calls the following day.
â€œStudent Ambassadors were tabling in Coates the day of the challenge, collecting student gifts and educating students about the importance of philanthropy at Trinity,â€ said Hill.
The Office of Annual Giving is considering holding the 24 Hour Giving Challenge annually or extending the time frame of the campaign to 48 hours.