Step right up to the Clickbait Emporium! This is your one-stop shop for all your clickbait needs! Here at the Clickbait Emporium, we have two premium products available. For pop culture junkies, we can offer the state-of-the-art Video Music Awards. For more political minds, we have the famous Donald Trump. Both of these will provide you with unscripted â€œepicâ€ putdowns, sudden onstage shouting matches, women being degraded, long rants, Twitter beef, and anything else you need. They both even have a delusional narcissist who is seeking a nomination for President! With such great options, why take the boring, scripted, predictable competitors? You wonâ€™t find better clickbait material than these two anywhere else!
The quest for page views and â€œclickableâ€ headlines dominate how our generation consumes information. Jeb Bush recently received scant media coverage until he made controversial statements on â€œanchor babies.â€ All weâ€™ve heard of Hillary Clinton lately is her email scandal. And while Twitter explodes over the latest VMAs, when was the last time someone under 30 willingly watched the Golden Globes? Write all you want about tax policies and Best Screenplay predictions. Those stories wonâ€™t retweet themselves.
First, letâ€™s talk about the Video Music Awards, the pop culture clickbait juggernaut. The VMAs have inexplicably become a cultural force. This yearâ€™s show was the most tweeted about non-Super Bowl event since tracking of those statistics began. This is all while music videos are a dying breed. MTV, the very station which hosts the show, barely even shows music videos anymore.
And yet, the awards are all we talk about. The VMAs have spawned Kanyeâ€™s â€œIâ€™mma let you finishâ€ moment, Lady Gagaâ€™s meat dress, Beyonceâ€™s pregnancy announcement, Miley and Robin Thicke getting nasty,and most recently, President Kanye, plus Nicki Minajâ€™s Miley jabs. We donâ€™t care about the actual awards or categories. What we care about is capturing the moments on social media, being part of the â€œdid you just see that?â€ experience. It may be pre-conceived and scripted chaos, but it is chaos nonetheless, and we canâ€™t help but watch.
Donald Trump, then, is the VMA of presidential candidates. As we scroll through our Twitter, Facebook or Reddit feeds, it is the Trump headlines that attract our attention. It may even be why you read this article in the first place. Trump knows how to play the game. He makes people gasp, shake their heads, and hit the â€œshareâ€ button. Though his politics donâ€™t jive with our generation, his media presence certainly does. Like the VMAs, he knows how to engineer the perfect type of chaos that we canâ€™t help but tweet about.
This campaign has coincided with a sea change in the media. Print journalists who have worked decades for renowned newspapers suddenly have to spend time writing for blogs and ceaselessly promoting their own Twitter profiles. They may need Donald Trump more than anyone. Just ask Jorge Ramos, for example. Ramos is one of the most respected reporters in all of Latin America. And yet, I had never heard of him until Trump shouted â€œGo back to Univision!â€ and removed him from his press conference after a pointed question. Now, heâ€™s on the talk show circuit and the subject of multiple profiles in publications such as the New York Times. The clickbait gods smiled favorably on Mr. Ramos.
And so, in the endless search for more page views and retweets, we follow Trump and the VMAs like seagulls follow the trawler, waiting for sardines to be thrown off the side. And they both deliver. While Trump may eventually wilt under the pressure of more traditional political machines, he will ride the wave of Twitter beef and â€œdid Trump cross the line?â€ as long as it lasts. He has engineered the perfect blend of seemingly unscripted chaos. He truly is the VMA candidate.